INNOVATIVE BY NATURE -

Our business: Research and varietal innovation.
Our expertise: berries

An evolving business context

Today's agricultural world is not the same as it was yesterday.
The dominant economic issues are challenged by new environmental issues, which rebalance the balance of power between productivity and respect for the environment. This pushes us to revisit our research objectives and to set up adequate selection programs.

Our position

To meet these new challenges, we have surrounded ourselves with a team of experts in plant sciences: geneticist, bio-statistician, agronomist, Breeder, phytopathologist, cell biologist.
We also invest in high performance tools and infrastructures such as greenhouses equipped with the latest innovations in climatic management, molecular and cellular biology laboratories, support for traditional breeding, and in-vitro culture.

We are convinced that these technical means coupled with our passion for plants will enable us to create the preferred varieties of tomorrow.
It is also through the interaction of fundamental research, applied research, the know-how of the producers, the group's teams (lawyers, sales representatives, technicians, variety developers), and by actively listening to distributors and consumers that we will succeed.

Measurement of the degree of brix

We choose to innovate

Thanks to marker assisted selection (MAS), ploidy studies and phenotype observation, we are accelerating the development of our new varieties (in strawberries, raspberries, blackberries and blueberries).

Our ideotypes combine agronomic and taste criteria. We attach the greatest importance to meet the needs of tomorrow's agriculture (sanitary issues, access to water, regulations in particular) and the aspirations of the consumer (organoleptic qualities and shelf life).

More resistant to diseases

Adapted to different production tools

Adapted to different climatic zones

We choose to innovate

Thanks to marker assisted selection (MAS), ploidy studies and phenotype observation, we are accelerating the development of our new varieties (in strawberries, raspberries, blackberries and blueberries).

Our ideotypes combine agronomic and taste criteria. We attach the greatest importance to meet the needs of tomorrow's agriculture (sanitary issues, access to water, regulations in particular) and the aspirations of the consumer (organoleptic qualities and shelf life).

More resistant to diseases

Adapted to different production tools

Adapted to different climatic zones

Z
Z
Z
10,000 hybrids
Hybridization scheme at Marionnet Label
Hybridization scheme at Marionnet Label
5/7 years
selection
Hybridization scheme at Marionnet Label
< 5 selected varieties

The selection at Marionnet Label

Depending on the species, the duration of the selection scheme varies according to the species.
For strawberry and blueberry, it takes a minimum of 8 years to obtain a marketable variety. For blackberry and raspberry, the cycle is slightly shorter.

Here are the key steps of our selection:

  1. Choice of genetic heritage.
  2. Realization of a hybridization.
  3. Strict selection and purification, maintenance of 5% of hydrides.
  4. Detailed phenotypic observation for 5 years under various pedoclimatic conditions.
  5. Characterization of the selected selection, optimization of the cultivation.
  6. Varietal launch.

Each year, several thousands of hybrids are observed, to select a varietyat the end of the selection cycle.
The use of MAS facilitates the identification of characteristics of interest, but the eye of the Breeder remains essential.

The selection at Marionnet Label

Depending on the species, the duration of the selection scheme varies according to the species.
For strawberry and blueberry, it takes a minimum of 8 years to obtain a marketable variety. For blackberry and raspberry, the cycle is slightly shorter.

Here are the key steps of our selection:

  1. Choice of genetic heritage.
  2. Realization of a hybridization.
  3. Strict selection and purification, maintenance of 5% of hydrides.
  4. Detailed phenotypic observation for 5 years under various pedoclimatic conditions.
  5. Characterization of the selected selection, optimization of the cultivation.
  6. Varietal launch.

Each year, several thousands of hybrids are observed, so that at the end of the selection cycle a variety is retained.
The highlighting of characteristics of interest is facilitated by the use of MAS, but the eye of the breeder remains essential.

10,000 hybrids
Hybridization scheme at Marionnet Label
5/7 years of selection
Hybridization scheme at Marionnet Label
Hybridization scheme at Marionnet Label
<5 variétés retenues

Our main activities

Molecular characterization of the gene bank

Cultural optimization

Multiplication & production of healthy mother plants (vitroplants)

Creation of new genetics

Quality control (maintenance and purity of our plant material)

Protection & Variety Registration (Plant Breeders Rights)

Some key figures

researchers and technicians

hectares dedicated to research

hybridizations per year for all species

years of experience in varietal creation

Interested in our approach?
Contact us for more information.