INNOVATIVE BY NATURE -

Our business: Research and varietal innovation.
Our expertise: berries

An evolving business context

Today's agricultural world is not the same as it was yesterday.
The dominant economic issues are challenged by new environmental issues, which rebalance the balance of power between productivity and respect for the environment. This pushes us to revisit our research objectives and to set up adequate selection programs.

Our position

To meet these new challenges, we have surrounded ourselves with a team of experts in plant sciences: genetics, agronomy, variety creation, plant pathology and cell biology.
We also invest in high-performance tools and infrastructures, such as greenhouses equipped with the latest innovations in climate management, cell biology laboratories to support traditional breeding, and in-vitro cultivation.

We are convinced that these technical means coupled with our passion for plants will enable us to create the preferred varieties of tomorrow.
It is also through the interaction of fundamental research, applied research, the know-how of the producers, the group's teams (lawyers, sales representatives, technicians, variety developers), and by actively listening to distributors and consumers that we will succeed.

Measurement of the degree of brix

We choose to innovate

Our ideotypes combine agronomic and taste criteria. We attach the greatest importance to meet the needs of tomorrow's agriculture (sanitary issues, access to water, regulations in particular) and the aspirations of the consumer (organoleptic qualities and shelf life).

More resistant to diseases

Adapted to different production tools

Adapted to different climatic zones

We choose to innovate

Our ideotypes combine agronomic and taste criteria. We attach the greatest importance to meet the needs of tomorrow's agriculture (sanitary issues, access to water, regulations in particular) and the aspirations of the consumer (organoleptic qualities and shelf life).

More resistant to diseases

Adapted to different production tools

Adapted to different climatic zones

Z
Z
Z
10,000 hybrids
Hybridization scheme at Marionnet Label
Hybridization scheme at Marionnet Label
5/7 years
selection
Hybridization scheme at Marionnet Label
< 5 selected varieties

Varietal creation at Marionnet Label

The time needed to select a new variety varies between 8 and 10 years.

The key steps in the varietal creation process are the following:

  1. Choice of traits to be combined from our unique gene pool and property of Marionnet Label.
  2. Performing a single hybridization/crossing and observing the resulting progeny (or hybrids).
  3. Strict selection and purification, maintaining only 5% of hybrids / combinations.
  4. Evaluation over several years (about 5 years) of the combinations selected in different phenotypic observations.
  5. Optimization of the multiplication and the cultural management of the few selected varieties.
  6. Varietal launch.

Each year, several thousands of hybrids are observed, so that at the end of the selection cycle a variety is selected.

The selection at Marionnet Label

The time needed to select a new variety varies between 8 and 10 years.

The key steps in the varietal creation process are the following:

  1. Choice of traits to be combined from our unique gene pool and property of Marionnet Label.
  2. Performing a single hybridization/crossing and observing the resulting progeny (or hybrids).
  3. Strict selection and purification, maintaining only 5% of hybrids / combinations.
  4. Evaluation over several years (about 5 years) of the combinations selected in different phenotypic observations.
  5. Optimization of the multiplication and the cultural management of the few selected varieties.
  6. Varietal launch.

Each year, several thousands of hybrids are observed, so that at the end of the selection cycle a variety is selected.

10,000 hybrids
Hybridization scheme at Marionnet Label
5/7 years of selection
Hybridization scheme at Marionnet Label
Hybridization scheme at Marionnet Label
<5 variétés retenues

Our main activities

Gene pool characterization

Cultural optimization

Multiplication & production of healthy mother plants (vitroplants)

Creation of new genetics

Quality control (maintenance and purity of our plant material)

Protection & Variety Registration (Plant Breeders Rights)

Some key figures

researchers and technicians

hectares dedicated to research

creative cross-fertilization per year

years of experience

Interested in our approach?
Contact us for more information.