Our business: Research and varietal innovation.
Our expertise: berries
An evolving business context
Today's agricultural world is not the same as it was yesterday.
The dominant economic issues are challenged by new environmental issues, which rebalance the balance of power between productivity and respect for the environment. This pushes us to revisit our research objectives and to set up adequate selection programs.
Our position
To meet these new challenges, we have surrounded ourselves with a team of experts in plant sciences: geneticist, bio-statistician, agronomist, Breeder, phytopathologist, cell biologist.
We also invest in high performance tools and infrastructures such as greenhouses equipped with the latest innovations in climatic management, molecular and cellular biology laboratories, support for traditional breeding, and in-vitro culture.
We are convinced that these technical means coupled with our passion for plants will enable us to create the preferred varieties of tomorrow.
It is also through the interaction of fundamental research, applied research, the know-how of the producers, the group's teams (lawyers, sales representatives, technicians, variety developers), and by actively listening to distributors and consumers that we will succeed.

We choose to innovate
Thanks to marker assisted selection (MAS), ploidy studies and phenotype observation, we are accelerating the development of our new varieties (in strawberries, raspberries, blackberries and blueberries).
Our ideotypes combine agronomic and taste criteria. We attach the greatest importance to meet the needs of tomorrow's agriculture (sanitary issues, access to water, regulations in particular) and the aspirations of the consumer (organoleptic qualities and shelf life).
More resistant to diseases
Adapted to different production tools
Adapted to different climatic zones
We choose to innovate
Thanks to marker assisted selection (MAS), ploidy studies and phenotype observation, we are accelerating the development of our new varieties (in strawberries, raspberries, blackberries and blueberries).
Our ideotypes combine agronomic and taste criteria. We attach the greatest importance to meet the needs of tomorrow's agriculture (sanitary issues, access to water, regulations in particular) and the aspirations of the consumer (organoleptic qualities and shelf life).
More resistant to diseases
Adapted to different production tools
Adapted to different climatic zones
10,000 hybrids


5/7 years
selection

< 5 selected varieties
The selection at Marionnet Label
Depending on the species, the duration of the selection scheme varies according to the species.
For strawberry and blueberry, it takes a minimum of 8 years to obtain a marketable variety. For blackberry and raspberry, the cycle is slightly shorter.
Here are the key steps of our selection:
- Choice of genetic heritage.
- Realization of a hybridization.
- Strict selection and purification, maintenance of 5% of hydrides.
- Detailed phenotypic observation for 5 years under various pedoclimatic conditions.
- Characterization of the selected selection, optimization of the cultivation.
- Varietal launch.
Each year, several thousands of hybrids are observed, to select a varietyat the end of the selection cycle.
The use of MAS facilitates the identification of characteristics of interest, but the eye of the Breeder remains essential.
The selection at Marionnet Label
Depending on the species, the duration of the selection scheme varies according to the species.
For strawberry and blueberry, it takes a minimum of 8 years to obtain a marketable variety. For blackberry and raspberry, the cycle is slightly shorter.
Here are the key steps of our selection:
- Choice of genetic heritage.
- Realization of a hybridization.
- Strict selection and purification, maintenance of 5% of hydrides.
- Detailed phenotypic observation for 5 years under various pedoclimatic conditions.
- Characterization of the selected selection, optimization of the cultivation.
- Varietal launch.
Each year, several thousands of hybrids are observed, so that at the end of the selection cycle a variety is retained.
The highlighting of characteristics of interest is facilitated by the use of MAS, but the eye of the breeder remains essential.
10,000 hybrids

5/7 years of selection

